Design Language

Website and apps have their own identity, personality and most importantly design language, Digital infra be it a website, app, or tool we see that the majority of popular platforms have a high level of design consistency all across platforms, and this consistency in design, color, typography, web graphics, Ux is all termed as design language consistency.

If the design language of an organization is not up to industry standards then it is going to result in BAD UX which will translate into bad numbers. UX cab be GUI based or CUI based, in both the case design consistency is mandatory.

When building apps or websites, all the digital experience across all the platforms needs to have a consistent design language, it should feel similar when users migrate from one platform to another across multiple devices, the consistency of design languages creates a smooth user experience which is intuitive, refined and smooth.

If you are building an Android app then abide by android user interface design protocols (Material design by Google), if you are building an IOS apple, then refer to IOS GUI human interface design guidelines.

If you are building web infra then W3C, GOOGLE UX, and RWD standards need to be adhered to. The design system generates a fluid and intuitive web/mobile/tablet experience.

The design language will involve brand kit integration. Seamless integration of brand kits results in consistent and aesthetically refined designs.

Google, Apple, Shopify, and many other big enterprises are using their design systems, if you look at any brand they all have their design system/design language and thus they all have intuitive smooth, fluid user experiences that reflect the enterprise persona, personality, and aesthetic values.

Design language helps in rendering an aesthetically refined experience to the end user. Lucidity and dimensionality are carried out by the design framework.

The design doc will contain the design process, design prototypes, design deliverables, and design systems to render a simple, intuitive, easy-to-eye experience to the end user.

Atomic design can be integrated with design doc resulting In Aesthetically refined UX ie atomic design | Modular Design | Simple/intuitive/fluid UI movement.

With design framework integration the platforms will have Clear, descriptive, and refined wireframes (lf, mf, hf) ensuring OPTIMIZED PLATFORM EXPERIENCE. 

Cross-platform design and UX consistency are the result of diligent and efficient design framework integration.

Design doc will help in rendering:

HQ UX design

HQ interaction design

HQ UX writing

HQ Visual output

Visual output consistency across multiple platforms is what we are looking for. Design docs are updated regularly, this keeps the design fresh and attuned to the current market needs. A consistent high-quality design language can render LOW CST EFFORT and FLUID UI.

Diagrams

Design Language
Design Language

The article above is rendered by integrating outputs of 1 HUMAN AGENT & 3 AI AGENTS, an amalgamation of HGI and AI to serve technology education globally.

(Article By : Himanshu N)